Bloow – Terms of Use

Last updated: 5 November 2026

These Terms of Use ("Terms") govern your use of the Bloow iOS app ("Bloow", "the app"). By creating an account or using the app, you accept these Terms. If you do not agree, please do not use Bloow.

These Terms apply together with Apple’s standard Licensed Application End User License Agreement (EULA).

1. Publisher

Bloow is published by Marc Malick Coulibaly-Hemat, sole proprietor (entrepreneur individuel), trading as MH ADVISORY.

• Address: 10 rue Charles Hildevert, Bât A, Appt 3, étage 1, 77178 Oissery, France
• SIREN: 942 946 419 — SIRET: 942 946 419 00010 — APE: 62.02A
• Publication director: Marc Coulibaly-Hemat
• Contact: contact@bloow.app — Website: https://bloow.app
• Host of bloow.app: Vercel Inc., 440 N Barranca Avenue #4133, Covina, CA 91723, United States
• VAT: not applicable, art. 293 B of the French CGI (micro-entrepreneur)

Full details: Legal notice.

2. What Bloow does

Bloow helps you follow your skin and daily habits:

• a selfie face scan analysed by AI, returning 7 skin scores (Hydration, Texture & pores, Radiance, Clarity, Skin tone evenness, Calmness/soothing, Sebum balance);
• progress tracking over time with charts;
• a daily check-in (sleep, stress, water intake) and streaks;
• your daily step count from Apple Health (optional);
• tips and recommendations on habits, routine and products.

3. Important: not a medical device

Bloow is a wellness and cosmetic app. It is not a medical device and does not provide a medical diagnosis, treatment or medical advice. Scores and tips are automatically generated estimates, given for information only. They may be inaccurate, especially depending on lighting, camera or image quality. They do not replace the opinion of a professional. For any concern about your skin or health, consult a dermatologist or another healthcare professional.

4. Eligibility and account

• You must be at least 16 years old to use Bloow.
• You agree to provide accurate information and to keep your login method secure. You are responsible for activity on your account.
• You may delete your account and the associated data at any time in the app, or by emailing contact@bloow.app. Deletion covers your account, photos, scores and check-ins. See our Privacy Policy. Deleting your Bloow account does not cancel an App Store subscription.

5. Subscriptions and payment

Some features require a paid subscription.

• Plans: 7-day free trial, then €29.99 per year, or €7.99 per month with no trial. The price shown in the App Store before purchase prevails and may vary by country. For the publisher, VAT is not applicable (art. 293 B of the French CGI).
• Payment: charged to your Apple ID account at confirmation of purchase (or at the end of the free trial).
• Auto-renewal: the subscription renews automatically for the same period and price unless you cancel it at least 24 hours before the end of the current period. Your account is charged for renewal within the 24 hours before the end of the current period.
• Cancellation: manage or cancel your subscription in iOS Settings > your name / Apple ID > Subscriptions. Cancellation takes effect at the end of the current period; you keep access until then. Deleting the app or your Bloow account does not cancel your subscription.
• Free trial: offered on the yearly plan, subject to App Store rules (generally once per Apple ID for the subscription group). If you do not cancel at least 24 hours before the trial ends, the yearly subscription starts automatically. Any unused portion of a free trial is forfeited when you purchase a subscription.
• Refunds: payments are processed by Apple. The publisher does not process refunds directly. Refund requests are handled by Apple according to its policies, at https://reportaproblem.apple.com.
• Price changes: if the price changes, you will be informed in advance by Apple in accordance with App Store rules.
• Subscriptions are managed with RevenueCat on our behalf.
• Right of withdrawal (EU): purchases are made through the App Store. Requests relating to withdrawal or refund of digital content or services bought via the App Store are handled by Apple under the App Store terms. This does not affect statutory consumer rights that cannot be waived.

6. Your content and photos

• You remain the owner of your photos and the data you enter.
• You grant the publisher a limited, non-exclusive licence to store and process them solely to provide the service to you (analysis, history, progress), including through the subprocessors listed in the Privacy Policy. We do not use your photos to train our own AI models.
• You must only scan your own face. Do not upload photos of other people, of minors, or any illegal or inappropriate content.

7. Acceptable use

You agree not to:

• use Bloow for any unlawful purpose or in breach of these Terms;
• attempt to access, copy, reverse-engineer, disrupt or overload the app or its servers;
• bypass subscription restrictions or resell access;
• use automated means (bots, scraping) to access the service.

We may suspend or close an account that seriously breaches these Terms, after notice where reasonable.

8. Recommendations and affiliate links

Tips and product recommendations are general suggestions, not personalised professional advice. Check product ingredients and instructions, and stop using any product that does not suit you. Some product recommendations may contain affiliate links: if you buy through them, Bloow may earn a commission. This does not change the price you pay. Purchases on partner sites are subject to those sites' terms; the publisher is not the seller.

9. Intellectual property

The app, its design, texts, logos, brand "Bloow" and software are the property of Marc Malick Coulibaly-Hemat or his licensors. You receive a personal, non-transferable, revocable right to use the app for your private, non-commercial use. Apple’s standard Licensed Application EULA also applies.

10. Availability and changes

We work to keep Bloow available and accurate but cannot guarantee uninterrupted or error-free operation. AI analysis depends on third-party providers and may occasionally be unavailable. We may update features of the app. We may modify these Terms; significant changes will be notified in the app, and continued use after notice means acceptance.

11. Liability

To the extent permitted by law, the publisher is not liable for: decisions you make based on scores or tips; indirect damages; interruptions caused by third parties (Apple, AI providers, network). Nothing in these Terms limits liability that cannot be limited by law, nor your statutory rights as a consumer (including the legal guarantee of conformity for digital content and services).

12. Apple

These Terms are between you and the publisher, not Apple. Apple is not responsible for the app or its content, has no obligation to provide maintenance or support, and is a third-party beneficiary of these Terms with the right to enforce them against you.

13. Governing law and disputes

These Terms are governed by French law. Before any legal action, please contact us at contact@bloow.app so we can try to find a solution. As a consumer, you may use a consumer mediator free of charge. Failing an amicable settlement, the competent courts are those determined by the rules of the French Consumer Code; as a consumer you may also bring proceedings in the courts of your place of residence.

14. Contact

Marc Malick Coulibaly-Hemat — 10 rue Charles Hildevert, Bât A, Appt 3, étage 1, 77178 Oissery, France — contact@bloow.app